Smash burger franchise

Smash burgers as a business Franchise Let's Smash Ukraine, Moldova, Romania

The Let’s Smash franchise combines a clear product, a compact menu and the proven processes of an operating chain.

Apply now→ Formats and numbers
from $1,000 / m²turnkey investment per square metre: food court from 35 m², street retail from 65 m²
from 12 mo.payback in the base scenario
4% + 1%royalty and marketing fee on revenue
01About the brand

Not a startup.A new brand of an operating group

Let's Smash — smash burgers + cookies in a signature blue-and-white stripe. Restaurants operate in Ukraine, Moldova and Romania: the franchise is backed by a real operating business.

Let's Smash smash burger, nuggets and fries in branded packaging
A guest eating a Let's Smash smash burger at the food court
Let's Smash nuggets and sauce
02Technology

What a smash burger is.Smash = to press

The patty is pressed onto the hot griddle
Press
Cheddar melting on a smash patty
Cheese on the crust
Finished smash burger with melted cheese and fries on a tray
Result

We put a ball of beef on a well-heated surface. Then comes the key moment: we press the patty hard against the heat. It turns thin and gets maximum contact with the surface. That is where a smash burger begins.

A ball, not a pattyA portioned ball of mince. Nothing is shaped in advance.
A few seconds of pressingA thin patty, maximum contact with the metal, lacy edges.
CrustThe Maillard reaction: flavour and aroma a thick patty can’t give.

Regular burger

  • A pre-formed thick patty
  • Cooks on a grill for several minutes
  • Crust only on top and bottom
  • Maillard reaction only on the surface — a simpler taste
  • Longer cook training

Smash

  • A ball of mince pressed with a smasher
  • Cooks in seconds on a hot griddle
  • Maillard reaction across the whole patty: caramelised crust + lacy edges
  • Rich flavour and aroma — what guests come back for
  • A short process: a team without kitchen experience
Speed at peak hoursThe patty cooks fast — the queue moves instead of standing.
Fast trainingThe team needs no cooking experience: the process is short.
Less equipmentA griddle and a press instead of a full hot kitchen.
Consistent tasteThe same recipe cards and the same equipment at every location.
03Why Let's Smash

Six reasonsto join this franchise

01

Launch experience

Our own restaurants in Ukraine, Moldova and Romania — launch, operations and quality control processes are already proven.

02

A clear product

Smash burgers are a growing trend: a compact menu, a simple kitchen, fast returns.

03

Two entry formats

Food court from 35 m² and street retail from 65 m². Investment from $1,000 per m² — for different budgets.

04

In-house production

We bake our own buns and cookies — stable quality and the same taste at every location.

05

Exclusive suppliers

Ingredients and packaging — to the network’s quality standards and agreed prices.

06

Turnkey branding

Packaging design, merch, a launch marketing pack — the location looks like a flagship from day one.

Let's Smash franchise formats: food court and street retail

Format 01

Food court

fast entry, mall traffic

Mall traffic, a fast launch, digital menu boards as standard. The quickest way into the network.

Areafrom 35 m²
Investmentfrom $1,000 / m²
Franchise fee€5 000
Stafffrom 3 people
Time to openfrom 1 mo.
Format 02

Street retail

city flagship

A standalone location with seating and the full brand atmosphere. It becomes the neighbourhood’s go-to spot.

Areafrom 65 m²
Investmentfrom $1,000 / m²
Franchise fee€7 000
Stafffrom 5 people
Time to openfrom 2 mo.
Right now the Let's Smash franchise can be opened in Ukraine.
04Financial model

Franchise terms — in big type

Clear components of the franchise package and a payback forecast based on the figures of operating locations.

Franchise fee€5 000for a food court; €7,000 for street retail
Royalty4%of revenue + 1% network marketing fee
Paybackfrom 12 mo.from 12 months in the base scenario
05Franchise package

Franchise package —eight building blocks

01

Brand book and visual identity

Logo, colours, fonts, packaging design.

02

Recipe cards and menu standards

Smash burgers + cookies: recipes, portions, specifications.

03

Equipment requirements

Technical specs for kitchen equipment and menu boards — you buy to our specification.

04

Supply and in-house production

Buns and cookies from our own production; ingredients and packaging from exclusive suppliers.

05

Staffing model and training

Team structure, onboarding, service standards.

06

Launch marketing pack

Opening promo, content plan and the network’s social media standards.

07

Recommended price matrix

Menu price guidelines for your city and food cost — together with the location’s operating procedures.

08

Opening support

A launch team on site — until the first sales.

06Opening stages

From application to opening —six steps

01

Application

Form on the website → a manager contacts you.

02

Meeting

A call with the team: numbers, answers, introductions.

03

Agreement

Terms, signing. Exclusivity — by agreement.

04

Location

Search and approval: mall or street retail.

05

Fit-out

Renovation to the design project + team training.

06

Opening

Launch team, marketing, the first queue.

07FAQ

Investor questionsabout the franchise

Do I need restaurant experience?+
No. The franchise system is built for entrepreneurs without hospitality experience: recipe cards, a staffing model, team training and opening support cover operations. General business experience is a plus.
How much does opening cost?+
Turnkey investment from $1,000 per m²: food court from 35 m², street retail from 65 m². The franchise fee is €5,000 for a food court and €7,000 for street retail. Then monthly: 4% royalty and a 1% marketing fee on revenue.
How fast does a location pay back?+
From 12 months in the base scenario — based on the figures of the network’s operating locations.
How do food court and street retail differ?+
Food court: from 35 m², a team from 3 people, opening from 1 month, mall traffic. Street retail: from 65 m², a team from 5 people, opening from 2 months, a standalone location with seating and the full brand atmosphere.
In which countries can I open a franchise?+
The brand operates in Ukraine, Moldova and Romania. Right now we sell the franchise only in Ukraine.
Who finds and approves the location?+
Together: you propose options, we assess traffic and economics and help with negotiations. Final approval is with the brand.
How does supply work?+
Buns and cookies come from the brand’s own production. Ingredients and packaging come through exclusive suppliers to set standards and agreed prices. You buy equipment to our technical requirements.
Do you grant exclusivity for a city or district?+
Yes, it’s possible — but only after a discussion. Fill in the form: we will contact you and agree on the terms.
What support do I get after opening?+
Ongoing: quality control, menu updates, network marketing campaigns, reporting and advice from the operations team.

Apply for a Let's Smash franchise

08Application
Is your citysmash-ready?

Fill in the form — a manager will contact you within one business day, walk you through the details and answer your questions. Right now the franchise is available in Ukraine.

Apply now→